Nexus between total quality management and competitive advantage in Jordanian banking sector: The mediating effect of quality performance

Competitive advantage expresses the extent to which organization has higher capabilities than its competitors in exploiting available opportunities and limiting potential effects. Its importance also enables make better use of material, human technological resources by providing best services products customers. This lofty goal prompted Jordanian banks adopt total quality management (TQM) performance as crucial factors achieve a superior competitive for an organization. Thus, purpose this study is examine mediating effect on relationship between advantage. employed questionnaire survey with sample 336 managers banking sector. The model validated tested using partial least squares structural equation modeling. result showed that positive significant mediated TQM sector